Dave the Chimp auf seinem Fotolog zur (in der Presse heiss gehandelten) KDW-Aktion:
„At 5am this morning myself and a group of others met the artist Brad Downey in the
shopping district of West Berlin.
Downey had accepted a commission from the clothing label Lacoste to create a window display for them for the department store KaDeWe.
He had refused to tell his client what he had planned for the window, and they were growing increasingly nervous.
Downey’s idea was, if you‘re going to employ a vandal, you‘re going to get a vandal.
So, after the shutters went up on the store just before 6am, he took a fire extinguisher loaded with green paint (the corporate colour of Lacoste) and sprayed the front windows and sign of the store from one end to the other.
My job was simply to wait with a bag at the other end of the store with which to conceal the fire extinguisher while Downey headed off to the escape vehicle.
I then headed around the block, changing my shirt, and joined up with J….. who filmed the event, to advise him what the police were up to and be his look-out while he filmed them.
Downey plans to show the video of the action alongside the fire extinguisher as his window display (that is, if his client doesn‘t kill him first!)
German news sites have reported the action, but seem to think it’s a political comment as the windows are currently showing the work of a Chinese designer!“
Edit: ..und in der heutigen Print-Ausgabe des Tagesspiegels, dieser Text auf Seite 1 im Berlin-Teil.
(Photo: dpa)
geil guerilla marketing deluxe
..in der Welt:
http://newsticker.welt.de/index.php?channel=ver&module=dpa&id=17845442
..in der wetterauer-zeitung (?):
http://www.wetterauer-zeitung.de/Home/Nachrichten/Aus-aller-Welt/Farbattacke-auf-KaDeWe-noch-nicht-aufgeklaert-_arid,38791_regid,3_puid,1_pageid,13.html
..in der BZ:
http://www.bz-berlin.de/BZ/berlin/2008/05/23/anschlag-auf-das-berliner-kaufhaus-kadewe/anschlag-auf-das-berliner-kaufhaus-kadewe,geo=4616066.html
Was ist an Guerilla Marketing geil?